2023 New Rolex boutique prices

Published - by Mathieu Celi — Updated on -

Since its inception in 1905, the Rolex brand has become one of the most famous and prestigious brands in the world of watchmaking. Rolex watches are now considered status symbols and symbols of wealth, and the prices of Rolex watches have been rising steadily over the years. The brand is very popular with collectors, and many rare and vintage models have achieved record prices at auction. For example, a 1968 steel Rolex Paul Newman Daytona sold for $17.8 million in 2017.

Each year, Rolex revises its prices upwards. A first increase was noted on January 1, 2022, a second on November 1, 2022, and finally another in January 2023. On all models, we note a increase of approximately 7% over one year.

Price evolution of the Rolex Submariner

It is one of the most famous and iconic Rolex models, used by professional divers since the 1950s.

Rolex Submariner No Date (reference 124060)

Janvier 20239.150€
Novembre 20228.950€
Janvier 20228.550€

Rolex Submariner Date (reference 126610LN)

Janvier 202310.350€
Novembre 202210,100€
Janvier 20229.350€

Price evolution of the Rolex Oyster Perpetual

(reference 124300)

Janvier 20236.450€
Novembre 20226.100€
Janvier 20225.850€

Price evolution of the Rolex Datejust

(reference 126334)

The most versatile model of Rolex, classic chic.

Janvier 202310.350€
Novembre 202210.050€
Janvier 20229.550€

Price evolution of the Rolex Explorer

Watches that venture where few dare to go, on polar expeditions, mountaineering and caving. Created to withstand extreme conditions, they have proven their reliability by being worn by the world's greatest explorers.

Rolex Explorer I (reference 124270)

Janvier 20237.300€
Novembre 20227.150€
Janvier 20226.850€

Rolex Explorer II (reference 226570)

Janvier 20239.750€
Novembre 20229.500€
Janvier 20229.050€

Price evolution of the Rolex Daytona

(part number 116500LN)

The model designed for racing enthusiasts.

Janvier 202314.900€
Novembre 202214.650€
Janvier 202213.700€

Price evolution of the Rolex GMT Master II

(reference 126710)

Ideal for travelers, as it displays the time in two different time zones.

Janvier 202310.750€
Novembre 202210.600€
Janvier 202210.100€

Rolex watch prices have grown significantly over the years, due in part to the high and growing demand, continued innovation, and increasing popularity among collectors. Unfortunately, the waiting lists are still getting longer and longer, and accessing pieces is still very difficult, so you'll have to be patient. The price increase does not make the craze for the crown brand go away, how far will prices continue to rise?


What are the most beautiful watchmaking houses?


There are many watchmaking houses known for their exceptional craftsmanship, quality and design. Here are some of the finest watchmakers: Patek Philippe, this Swiss watchmaker is known for its high quality watches and expertise in watch complications. Rolex, known for its precise, reliable and durable watches, as well as its classic and elegant design. Audemars Piguet, for its high-quality luxury watches and innovative, cutting-edge design. Vacheron Constantin, founded in 1755, one of the world's oldest houses, renowned for its exceptional craftsmanship and elegant design. These houses are all examples of Swiss watchmaking excellence and are considered the finest in the world for their exceptional quality, craftsmanship and design.


How to set a watch?


The setting of a watch may vary depending on its type and movement. Generally, the crown on the right side of the watch is pulled out to set the time and date. Some watches may have other complications, such as a chronograph function or a time zone complication. It is important to note that some watches may require more complex adjustments, such as synchronization with a time signal or movement adjustment. If you're not sure how to set your watch, it's a good idea to consult its user manual or seek the help of a watch professional.


How to buy a watch?


Research brands, styles and prices, choose a model within your budget and taste. Choose a trusted retailer, either online or in-store. Verify the authenticity and quality of the watch, by examining certificates and calling in a watch expert (never rely on photos). Take the time to consider all aspects of the watch, such as size, material, movement and complications. It is important to note that purchasing a luxury watch can be a significant investment, so it is essential to do thorough research to make an informed decision.


Who is Watch Interest?


Watch Interest is a watch media founded in 2021 with a focus on quality in the service of watch passion. Our promise is to provide engaging and informative content that serves the needs of both the discerning watch enthusiast and the seasoned collector: a one-stop destination for information on watches, houses and market news.

About the author

Mathieu Celi

Passionate about timepieces, and everything that revolves around them for many years, my ambition is to share my watchmaking adventure, and help you to enlighten yourself on this world that seems so inaccessible, and yet, is not. Every watchmaking story is initiated by encounters, and continues with an endless curiosity, a real addiction to the very embodiment of time.

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