Since its inception in 1905, the Rolex brand has become one of the most famous and prestigious brands in the world of watchmaking. Rolex watches are now considered status symbols and symbols of wealth, and the prices of Rolex watches have been rising steadily over the years. The brand is very popular with collectors, and many rare and vintage models have achieved record prices at auction. For example, a 1968 steel Rolex Paul Newman Daytona sold for $17.8 million in 2017.
Each year, Rolex revises its prices upwards. A first increase was noted on January 1, 2022, a second on November 1, 2022, and finally another in January 2023. On all models, we note a increase of approximately 7% over one year.
Price evolution of the Rolex Submariner
It is one of the most famous and iconic Rolex models, used by professional divers since the 1950s.
Rolex Submariner No Date (reference 124060)
Rolex Submariner Date (reference 126610LN)
Price evolution of the Rolex Oyster Perpetual
Price evolution of the Rolex Datejust
The most versatile model of Rolex, classic chic.
Price evolution of the Rolex Explorer
Watches that venture where few dare to go, on polar expeditions, mountaineering and caving. Created to withstand extreme conditions, they have proven their reliability by being worn by the world's greatest explorers.
Rolex Explorer I (reference 124270)
Rolex Explorer II (reference 226570)
Price evolution of the Rolex Daytona
(part number 116500LN)
The model designed for racing enthusiasts.
Price evolution of the Rolex GMT Master II
Ideal for travelers, as it displays the time in two different time zones.
Rolex watch prices have grown significantly over the years, due in part to the high and growing demand, continued innovation, and increasing popularity among collectors. Unfortunately, the waiting lists are still getting longer and longer, and accessing pieces is still very difficult, so you'll have to be patient. The price increase does not make the craze for the crown brand go away, how far will prices continue to rise?